Privacy policy
Last updated: 7 August 2026
1. Who we are
This website is operated by Oranworth Limited, trading as Hudson Marine Electronics ("HME", "we", "us", "our"). We are registered in England and Wales (Company Registration No. 1338701, VAT Registration No. GB 320 4092 08). Our trading address is Hudson Marine Electronics, Mercury Yacht Harbour, Satchell Lane, Hamble, Southampton SO31 4HQ, United Kingdom.
We are the data controller for the personal information described in this policy. You can reach us on 023 8045 5129 or at info@hudsonmarine.co.uk.
This policy explains what personal information we collect when you use this website, buy from us, or contact us; why we use it; who we share it with; and the rights you have. It is written for UK data protection law (the UK GDPR and the Data Protection Act 2018) and the Privacy and Electronic Communications Regulations (PECR).
2. Information we collect
Information you give us:
- Order and account details: your name, billing and delivery addresses, email address, phone number, order history, and (for trade accounts) your company name and VAT number.
- Payment details: card payments are taken by our payment provider. We receive confirmation that a payment succeeded, the card type, and the last four digits. We do not receive or store your full card number.
- Enquiries and support: whatever you include when you call, email, use a contact or quote form, or ask about a repair or warranty claim.
- Marketing sign-ups: your email address if you subscribe to our newsletter.
Information we collect automatically: your IP address, device and browser type, the pages you view, how you arrived at the site, and how you interact with pages. This is collected through cookies and similar technologies, described in section 4.
3. How we use it, and our lawful basis
| What we do | Lawful basis |
|---|---|
| Take, process and deliver your order; handle returns, refunds, repairs and warranty claims; contact you about your order | Performance of a contract with you |
| Keep accounting and tax records, and meet our obligations under consumer and trading law | Legal obligation |
| Answer enquiries, provide technical advice and after-sales support | Legitimate interests (running a responsive business) |
| Prevent and investigate fraud, and keep the site secure | Legitimate interests (protecting our business and customers) |
| Send marketing emails to customers about products similar to those they have bought, with an opt-out in every message | Legitimate interests, relying on the PECR soft opt-in |
| Send marketing emails to people who are not customers | Consent |
| Analytics and advertising cookies | Consent |
Where we rely on legitimate interests, we have considered whether those interests are outweighed by your rights. You can object to that processing at any time (see section 8).
4. Cookies, analytics and tracking
We use cookies and similar technologies to make the site work, to understand how it is used, and to measure our marketing. Cookies that are not strictly necessary are only set once you have given consent through the cookie banner shown on your first visit. You can change your choices at any time through the banner, or through our Your Privacy Choices page.
The third-party tools we use on this site are:
| Provider | What it does | Category |
|---|---|---|
| Shopify (Shopify International Ltd.) | Runs and hosts our online store, our shopping basket and our checkout, and sends order and dispatch emails | Strictly necessary |
| Google Analytics 4, deployed through Google Tag Manager (Google Ireland Ltd.) | Measures website traffic and how visitors move through the site, so we can improve it | Analytics, consent required |
| HubSpot (HubSpot Ireland Ltd.) | Our customer relationship and email marketing platform. It records enquiries and marketing preferences, and tracks whether marketing emails are opened and which pages are visited afterwards | Marketing, consent required |
Each of these providers acts as a processor on our behalf, under a written data processing agreement. Google Analytics receives an identifier for your browser and device rather than your name. HubSpot may hold your name and email address where you have given them to us.
For detail on the cookies Shopify sets to run the store, see shopify.com/legal/cookies.
5. Who else we share information with
- Payment providers, to take and settle payments and to check for fraud.
- Couriers and carriers, who need your name, delivery address and contact details to deliver your order.
- Manufacturers and authorised service centres, where a warranty claim or repair has to be handled by them. We pass on only what the claim needs.
- Our accountants, auditors and professional advisers, where required.
- Public authorities, where the law requires it.
We do not sell your personal information, and we do not share it with third parties for their own marketing.
6. Sending information outside the UK
Some of our providers process data outside the United Kingdom, including in the European Economic Area and the United States. Where that happens, we rely on UK adequacy regulations, or on the International Data Transfer Agreement or the UK Addendum to the European Commission's Standard Contractual Clauses, together with any additional safeguards needed.
7. How long we keep it
- Order and transaction records: six years from the end of the accounting year they relate to, to meet HMRC and limitation requirements.
- Customer accounts: for as long as the account is open, and then a further period consistent with the record above.
- Enquiries and correspondence: normally two years from our last contact with you, unless it relates to an order, a warranty or a dispute.
- Marketing contacts: until you unsubscribe or object, and then only a minimal suppression record so that we do not contact you again by mistake.
- Analytics data: for the retention period configured in each provider's settings, after which it is deleted or aggregated.
8. Your rights
Under UK data protection law you have the right to:
- ask for a copy of the personal information we hold about you;
- have inaccurate information corrected;
- ask us to delete information where we no longer have a good reason to keep it;
- ask us to restrict how we use it while a concern is looked into;
- object to processing we carry out on the basis of legitimate interests;
- object to direct marketing at any time, with no exceptions;
- receive information you gave us in a portable, machine-readable form; and
- withdraw consent at any time, where we rely on consent.
To exercise any of these, email info@hudsonmarine.co.uk or write to us at the address in section 1. We will respond within one month. We may ask you to confirm your identity first. There is no charge unless a request is manifestly unfounded or excessive.
9. Marketing choices
Every marketing email we send carries an unsubscribe link, and unsubscribing takes effect straight away. You can also reply to any marketing email, or email info@hudsonmarine.co.uk, and ask us to stop. Opting out of marketing does not stop service messages about an order you have placed, such as a dispatch confirmation.
10. Children
This site is aimed at adults and we do not knowingly collect information about children. If you believe a child has given us their details, contact us and we will delete them.
11. Security
We take appropriate technical and organisational measures to protect your information, including encryption of the site in transit, access controls, and using established providers for payments and hosting. No system can be guaranteed completely secure, so please do not send us confidential information by email.
12. Changes to this policy
We may update this policy. The current version is always the one on this page, and the "last updated" date at the top shows when it last changed. Where a change is significant we will draw attention to it on the site.
13. Complaints
If you are unhappy with how we have handled your personal information, please contact us first at info@hudsonmarine.co.uk so we can try to put it right. You also have the right to complain to the Information Commissioner's Office, the UK's data protection regulator, at ico.org.uk.
